ASOMI is a social entrepreneurship initiative by the Govt of Assam for promotion of sustainable livelihood in rural areas. It empowers rural women through Self Help Groups (SHGs) in capacity building, credit linkage, and market support. ASOMI evokes the identity of Assamese people. The women of Kaziranga weave designs inspired by the rich biodiversity of the region, and their personal experiences living near a UNESCO Natural World Heritage Site. The tradition of weaving has been a way of imparting stories and experiences to the next generation, and a vessel of change. Through weaving as a livelihood, these women are on the path to self-dependence, and it has also helped reduce the pressure on natural resources.